Content Comparison

Error code

Rejection reason 

Recommended action

6001

Opt-in message/Confirmation MT does not contain registered/DBA brand name

The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit.

6002

Opt-in message/Confirmation MT does not contain HELP instructions (for example, Reply HELP for help)

The Opt-in message/Confirmation MT must include instructions on how the end user can receive further support from the brand regarding the message program (for example, reply HELP for help). Update the opt-in message and resubmit.

6004

Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, and so on.)

The Opt-in message/Confirmation MT must include the frequency at which messages will be sent to end users (for example, msg frequency varies, recurring messages, and so on.). Update the opt-in message and resubmit.

6005

Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed. (for example, "message and data rates may apply" disclosure)

The Opt-in message/Confirmation MT must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add "message and data rate disclosure" in the opt in/confirmation MT and resubmit.

6006

Opt-in message/confirmation MT not provided

An Opt-in message/Confirmation MT is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices.

6007

HELP message does not contain registered/DBA brand name

The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit.

6008

HELP message does not contain support contact (email, phone number, or support website)

The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the end user how they can receive further support. Update the HELP message and resubmit.

6010

Opt-out message does not contain registered/DBA brand name

The company name in the Opt Out message must match the registered brand name. Update the STOP MT and resubmit.

6011

Opt-out message does not indicate that no further messages will be sent

The opt-out message must clearly indicate that the end user will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit.

6012

Sample message(s) do not contain registered/DBA brand name

The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit.

6013

Sample message(s) contain public URL shortener

Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit.

6014

Sample message(s) use case does not match declared use case(s)

The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit.

Error code

Rejection reason 

Recommended action

7001

This brand or program references third-party job boards.

Messaging content related to third party job boards is not permitted. This is considered disallowed content.

7002

This brand or program appears to be lead generation or affiliate marketing.

The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types.

7003

This brand or program appears to include disallowed content - gambling.

Message content related to gambling is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7004

This brand or program appears to include disallowed content - high risk financial services

Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand's website indicates that their message program will be sending this type of content, the campaign will be rejected.

7005

This brand or program appears to include disallowed content - illegal substances

Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7006

This brand or program appears to include disallowed content - SHAFT (sex) with no robust age gate

Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a roust age gate. Implement age gate and a resubmit.

7007

This brand or program appears to include disallowed content - SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate

Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and a resubmit.

7008

This brand or program appears to include disallowed content - competitive marketing.

Message content that promotes or markets services that are competitive in nature to the US operators will be rejected.

7009

This brand or program appears to include disallowed content - weapons that are not legal in all 50 states.

Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7010

This brand or program appears to include disallowed content - 3rd party debt collection

Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will be rejected.

7012

This brand or program appears to include disallowed content – HATE speech.

Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content.

3000

Website provided for CTA is inaccessible/does not exist/error status.

The CTA website must be able to be accessed for appropriate review.

1003

Brand website is inaccessible/does not exist/error status.

The brand website, or other website provided to provide brand validation must be able to be accessed for appropriate review.

1004

Website is not able to be translated to English.

The website must be able to be accessed for appropriate review.