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Applicability
If you do not currently nor intend to ever send or receive any SMS/MMS traffic to a US-based mobile number using one of Sangoma’s UCaaS or CPaaS platforms or our SIPStation service, this message does not apply to you and you may ignore it.
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If you have registered your brand and campaign via one of Sangoma’s Productivity Applications directly, Sangoma is presently working to update these tools to provide additional data collection fields for submission to The Campaign Registry. We will complete this work as expeditiously as possible.
New Information for January 2024 for Sangoma UCaaS and SIPStation SIP Trunking Customers
In a Nutshell (tl;dr)
The Campaign Registry is rejecting some previously-approved campaigns, and is now requiring additional or more correct campaign information, as they more strictly vet the previously-submitted campaign information.
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For the ones that are rejected, The Campaign Registry is requiring resubmission of the rejected campaigns, with additional and/or more correct campaign application information, and is charging new fees for re-vetting of the campaign as submitted.
Update for June 1st, 2023
Beginning June 1, 2023, some mobile network operators will begin imposing surcharges on Sangoma as well as all other voice providers, including our competitors, for any unregistered SMS/MMS that is sent to their mobile subscribers. This is an expansion of their previously announced Campaign Registry regulation. Because of this surcharge, the unpredictability of the surcharge amounts, the variability of the participating MNOs and MVNOs, and our desire not to burden customers with these fees in this rapidly changing environment, Sangoma has made the decision to no longer deliver any unregistered SMS/MMS to any US-based mobile subscribers.
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Failure to properly register brands and campaigns means that SMS and MMS traffic will not be delivered to US-based mobile subscribers.
Overview
Recently, as of late January, 2024, Sangoma has witnessed The Campaign Registry sending rejection notifications for previously-approved campaigns. The Campaign Registry has modified their enforcement of campaign requirements, in particular a “Call-to-Action” path, and is retroactively rejecting previously-approved campaigns.
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These actions by The Campaign Registry are not within the control of Sangoma, or our carrier partners.
Background
In 2021, Mobile carriers in the United states reorganized their SMS services as so-called 10-digit long code (10DLC) services to create a more reliable service for businesses (brands) to reach individual customers (end users).
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These TCR required fees are not included in the charges that you otherwise pay to Sangoma for UCaaS and/or SIPStation services. They are a separate charge from Sangoma.
Your Actions to Take
As a Sangoma customer, upon receipt or reading of this message, if you are currently using or intend to send any SMS/MMS messages using your Sangoma UCaaS or SIPStation services, you must immediately empower one of your administrative users to visit the Sangoma TCR Portal at https://smscampaigns.sangoma.com and register your brand and your campaign(s).
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The charges for TCR campaigns cannot be billed to you outside of our portal at https://smscampaigns.sangoma.com. Sangoma has many billing systems for each of its various services. The TCR requirements are complex and frequently changing. To mitigate the risk of manipulating all of our billing systems on such a frequent basis, we are billing for TCR exclusively out of this portal, charged to the credit card you provide.
Responsibly Creating Campaigns
The group responsible for establishing standards for Messaging sent to mobile subscribers in the United States is the CTIA. The rules they define are linked from CTIA and the current version is available here in PDF Format. In order to send SMS messages to mobile subscribers, your adherence to the rules is required.
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