Table of Contents

Note:

This guide is for CommUnity, Switchvox, and SIPStation platforms only.

For the Business Voice and CPaaS platforms, please reference the Business Voice & CPaaS SMS Campaign Registration (10DLC) User Guideguide.

Overview

The Campaign Registry (TCR) is an initiative created by the Cellular Telecommunications Industry Association (CTIA) to secure their networks from spam SMS and MMS messaging. Per The Campaign Registry (TCR) rules, Application-to-Person (A2P) SMS and MMS message traffic may not be delivered to US-based end-user mobile devices unless the message traffic is properly registered as a campaign.

As a Sangoma customer, if you are currently using or intend to send any SMS/MMS messages using our Sangoma UCaaS or SIPStation services, you must first register your brand and your campaign(s) with the TCR and then associate the SMS/10DLC number to be used with that campaign.

A brand, as viewed by TCR, is your company. Specifically, the company that will be sending the messages, not a partner or agent.

A campaign is any SMS/MMS messaging that will be sent to an end-user (a person’s mobile phone) from any of Sangoma’s UCaaS or applications.

There are 4 Major steps in The Campaign Registration process.

Create an Account and provide Billing info.
Register your Brand
Register your campaigns
Assign an SMS/10DLC number to the campaign

How to Register your Brand and Campaign(s).

The following video describes this process:
Sangoma SMS and TCR (The Campaign Registry)

Step 1 - Create an Account with Billing info.

Click HERE to access Sangoma’s TCR portal for CommUnity, Switchvox, and SIPStation platforms (https://smscampaigns.sangoma.com).

Note: This account will not be related to any other Sangoma accounts.

Click the Register new account button to create a new account.

Provide the following:
- First Name
- Last Name
- Business Name
- Phone Number
- Address
- City
- State
- Postal Code
- Email Address
- SMS Service - Select the service that will be used to send messages:
  SIPStation, Switchvox Cloud, PBXact, CommUnity, or Other.
- Account Password that you will create.
Click the Submit Registration button.

Log in using your new Account Credentials.

Select Billing from the menu on the left side.
Input your Billing information:
For Campaign Registry fees, Sangoma bills only to the credit card that you will provide via this Billing authorization screen. Provide the following Billing Info:
- First Name
- Last Name
- Business Name
- Phone Number
- Address
- City
- State
- Postal Code
Click the CONTINUE TO PAYMENT DETIALS button.
- Provide the Payment Details

Step 2 - Register your Brand:

Select Brands from the menu on the left side.
Click the Create New Brand button.
Enter the following information:
- Legal Company Name - This must be an exact match, properly spelled, and consistent with the Internal Revenue Service records.
- DBA or Brand Name - This is a required field as some providers require a DBA. If the DBA and Legal Company Name are the same, enter the Legal Company Name in this field.
- What Type of Legal form is this business;
  - GOVERNMENT,
  - NON PROFIT,
  - PRIVATE PROFIT
- Country of Registration
- EIN - Federal Business ID (9-digit EIN for US-based companies, Corporation # for Canadian-based companies).
- EIN or Tax Number ID Issuing Country - US or Canada.
- Alternative Business ID Type - Select the Type.
- Alternative Business ID - Enter the DUNS, GIIN, or LEI number.
Click the SUBMIT BRAND DETAILS button.

Step 3 - Create an SMS Campaign(s)

Once the Brand is Verified, the next step is to register an SMS Campaign.

Click the CREATE New Campaign button in the top right corner of the page to get started.

Select a Brand from the drop-down.
Once the brand has been selected, the Campaign Details page will be presented.

Enter the Campaign Description
Example: “Auto LLC uses this campaign to send follow-up customer care messages to customers who have opted in through a web form.”
Enter the Display Name.
Enter Call To Action / Message Flow - Explains the overall message flow.
Example: “Users will receive a link to a subscription form to sign up for future messages. Then they will receive marketing SMS messages like promotions and upcoming events until they unsubscribe”.

Select a Vertical - A TCR vertical is a business category. This selection should align with your registered brand.

Select a Use Case: If you select Low Volume Mixed you will need to select 1 to 5 subcategories. See examples below.

Low Volume

For Brands that have multiple use cases and only need a very low messaging throughout (e.g., test or demo accounts, small businesses, etc). Choosing this option if mixed types of general use are required. Choosing this option will allow you to send less than 1000 messages per day and less than 75 SMS per minute.

You Can pick up to 5 use cases.

☐ 2FA

☐ Account Notification

☐ Customer Care

☐ Delivery notification

☐ Fraud Alert Messaging

☐ Higher Education

☐ Marketing

☐ Polling and voting

☐ Public Service Announcement

☐ Security Alert

High Volume

For Brands that require messaging campaigns to be sending out between 1000 - 10,000 SMS per day, with a frequency of and no more than 240 SMS per minute. These messages can belong to one or multiple of the following use cases.