In a Nutshell (tl;dr)

The Campaign Registry is rejecting some previously-approved campaigns, and is now requiring additional or more correct campaign information, as they more strictly vet the previously-submitted campaign information. 

Not all previously-approved campaigns are being rejected. 

For the ones that are rejected, The Campaign Registry is requiring resubmission of the rejected campaigns, with additional and/or more correct campaign application information, and is charging new fees for re-vetting of the campaign as submitted.

Applicability

If you do not currently nor intend to ever send any SMS/MMS traffic to a US-based mobile number using one of Sangoma’s UCaaS or CPaaS platforms or our SIPStation service, this message does not apply to you and you may ignore it.

If you have already registered your brand and campaign using Sangoma’s Campaign Registry tool at https://smscampaigns.sangoma.com/ you will need to take additional action if you receive a notification that your campaign has been rejected. Further, Sangoma encourages you to visit Sangoma’s Campaign Registry tool to check on the current status of your campaigns.

If you have registered your brand and campaign via one of Sangoma’s Productivity Applications directly, Sangoma is presently working to update these tools to provide additional data collection fields for submission to The Campaign Registry. We will complete this work as expeditiously as possible.

Overview

Recently, as of late January, 2024, Sangoma has witnessed The Campaign Registry sending rejection notifications for previously-approved campaigns. The Campaign Registry has modified their enforcement of campaign requirements, in particular a “Call-to-Action” path, and is retroactively rejecting previously-approved campaigns.

Some users may receive a rejection notification. Some users may not receive this notification. 

Users who have used our Campaign Registry tool website should check Sangoma’s Campaign Registry tool at https://smscampaigns.sangoma.com/ to see the status of their campaigns. 

Users of our Productivity Apps that have an embedded registration function should, if they receive a rejection notification, re-submit the campaign via the embedded registration capabilities.

These actions by The Campaign Registry are not within the control of Sangoma, or our carrier partners.

Responsibly Creating Campaigns

The group responsible for establishing standards for Messaging sent to mobile subscribers in the United States is the CTIA. The rules they define are linked from CTIA and the current version is available here in PDF Format. In order to send SMS messages to mobile subscribers, your adherence to the rules is required.

Important things to consider, when registering a campaign include:

• Accuracy of your provided Phone Number and Email

  • Should match your web domain

• Accuracy of your provided Website

  • Must be a valid, working website, not an invalid or parked domain

  • Must have a defined, linked privacy policy that indicates personally identifiable information is not sold for marketing purposes and that clearly defines what information may be collected

• Any collection of phone numbers or data for SMS must have an Opt-In procedure / consent disclosure

• Inclusion of a valid Call-to-Action / Message Flow

  • A clear and concise description of how users consent to receive messages 

• A correct campaign description

• Valid sample messages

• Valid content attribute declaration

  • Public URL shorteners are not allowed

• SHAFT-C content

  • No Sex, Hate, Alcohol, Firearms, Tobacco, Cannabis

Frequently Asked Questions

Q: Is Sangoma responsible for this change?

A: No, we are not. We are subject to the same interoperability requirements as all other providers.

Q: Did Sangoma know about this in advance?

A: No. Sangoma discovered this at the same time as many others - when our customers began getting retroactive rejections. Sangoma is not manually pre-screening the information that our customers submit using our tool.

Q: Is Sangoma profiting from these forced re-submissions of campaigns?

A: No. Sangoma collects a small fee on top of the actual Campaign Registry fees that covers our credit card processing fees associated with the transactions. The money collected is remitted to The Campaign Registry.

Q: Is there an alternative to The Campaign Registry for delivering SMS messages to subscribers of the major mobile carriers in The United States?

A: No. There is not. All providers, including Sangoma, must go through The Campaign Registry.