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Note Brand and campaign registration each have a one-time registration fee. TCR charges a recurring monthly campaign fee which you will see on your bill. |
Brand registration fees
Brand registration is part 1 of the SMS Registration process.
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Brand registration fees apply for every brand application.
Type | Fee | Required For | Description |
Brand Application Fee | $6 (one time) | All Customers | Registration Fee for New Customers/Brands. Note that this fee is charged per “Brand Creation” so subsequent submissions after a rejection will again be charged $6.00. |
Brand vetting fee | $40 (one time) |
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Note If your brand registration gets rejected, you are required to apply again and will be billed $6 USD. The fees are subject to change. |
Campaign registration fees
Messaging Registration (also known as Campaign registration) is the process of registering your organization's outbound SMS traffic.
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Some customers may need more than one campaign type based on different types of usage.
Type | Fee | Required For | Description |
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Campaign Vetting Fee | $15 (one time) | All Customers | Direct Connect Aggregator (DCA) Vetting Fee, charged upon Campaign submission. Note that this fee is charged per “vetting event” so subsequent submissions after a rejection will again be charged $15.00. |
Campaign Fee | Average ranges from $4 to $12 (monthly) | Completion of the self-serve registration form will assign the appropriate Campaign type according to the organization texting needs. The table below lists out the different campaign types. |
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Note The fees are subject to change. |
Monthly Recurring Campaign Type (Use case) Charges
Campaign Type (Use Case) | Monthly Price | Description |
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2FA | $12.00 | Two-Factor authentication, one-time use password, password reset |
Account Notification | $12.00 | All reminders, alerts, and notifications. (Examples include: flight delayed, hotel booked, appointment reminders.) |
Customer Care | $12.00 | All customer care messaging, including account management and support |
Delivery Notification | $12.00 | Information about the status of the delivery of a product or service |
Fraud Alert Messaging | $12.00 | Fraud alert notification |
Higher Education | $12.00 | For campaigns created on behalf of Colleges or Universities and will also include School Districts etc that fall outside of any "free to the consumer" messaging model |
Low Volume Mixed | $4.00 | Low throughput, any combination of use-cases. Examples include: test, demo accounts |
Marketing | $12.00 | Any communication with marketing and/or promotional content |
Mixed | $12.00 | Mixed messaging reserved for specific consumer service industry |
Polling and Voting | $12.00 | Polling and voting |
Public Service Announcement | $12.00 | An informational message that is meant to raise the audience's awareness about an important issue |
Security Alert | $12.00 | A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take |
Sole Proprietor | $4.00 | Entities that send fewer than 1,000 messages/day AND only 1 outbound DID |
Other Non-Recurring Charges
Charge Type | Price | Description |
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Failed Customer/Brand Message Increase Vetting Fee | $7.00 | Vetting fee for brands interested in increasing daily messaging limits. This will only be applied if the brand failed verification. |
Successful Customer/Brand Message Increase Vetting Fee | $50.00 | Vetting fee for brands interested in increasing daily messaging limits |
T-Mobile Non-Use Fee | $250.00 | Effective February 2023, T-Mobile will charge a monthly recurring non-use fee for a campaign that has no traffic during a rolling 60-day. |