SMS Campaign Registry - Pricing
- Bob Young
- Abhinav Duhan
There are two parts to the registration process, each of which has associated fees:
Brand Registration
Campaign Registration
About the Registration and Campaign Fees
The following fees are determined and charged by The Campaign Registry (TCR), not Sangoma. Sangoma will bill the customer these fees as a pass-through charge.
Brand and campaign registration each have a one-time registration fee.
TCR charges a recurring monthly campaign fee which you will see on your bill.
Brand registration fees
Brand registration is part 1 of the SMS Registration process.
This section verifies the legitimacy of your U.S. business by requesting information about your business type and specific details, such as your Tax ID, company website, and more. TCR then cross-references your company’s information with multiple databases and may also use third-party verification services for additional vetting.
Brand registration fees apply for every brand application.
Type | Fee | Required For | Description |
Brand Application Fee | $6 (one time) | All Customers | Registration Fee for New Customers/Brands. Note that this fee is charged per “Brand Creation” so subsequent submissions after a rejection will again be charged $6.00. |
Brand vetting fee | $40 (one time) |
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Warning
If your brand registration gets rejected, you are required to apply again. You will be charged the Brand Application Fee for each brand registration request.
Campaign registration fees
Messaging Registration (also known as Campaign registration) is the process of registering your organization's outbound SMS traffic.
There are one-time setup fees for a campaign, and monthly recurring fees based on the type of campaign.
Some customers may need more than one campaign type based on different types of SMS usage.
Type | Fee | Required For | Description |
|---|---|---|---|
Campaign Vetting Fee | $15 (one time) | All Customers | Direct Connect Aggregator (DCA) Vetting Fee, charged upon Campaign submission. Note that this fee is charged per “vetting event” so subsequent submissions after a rejection will again be charged this fee. |
Campaign Fee | Average ranges from $4 to $12 (monthly) | After completion of the self-serve registration form TCR will assign the appropriate Campaign type according to the organization texting needs. The table below lists out the different campaign types. |
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Note
The fees are subject to change.
Monthly Recurring Campaign Type (Use case) Charges
Campaign Type (Use Case) | Monthly Price | Description |
|---|---|---|
2FA | $12.00 | Two-Factor authentication, one-time use password, password reset |
Account Notification | $12.00 | All reminders, alerts, and notifications. (Examples include: flight delayed, hotel booked, appointment reminders.) |
Customer Care | $12.00 | All customer care messaging, including account management and support |
Delivery Notification | $12.00 | Information about the status of the delivery of a product or service |
Fraud Alert Messaging | $12.00 | Fraud alert notification |
Higher Education | $12.00 | For campaigns created on behalf of Colleges or Universities and will also include School Districts etc that fall outside of any "free to the consumer" messaging model |
Low Volume Mixed | $4.00 | Low throughput, any combination of use-cases. Examples include: test, demo accounts |
Marketing | $12.00 | Any communication with marketing and/or promotional content |
Mixed | $12.00 | Mixed messaging reserved for specific consumer service industry |
Polling and Voting | $12.00 | Polling and voting |
Public Service Announcement | $12.00 | An informational message that is meant to raise the audience's awareness about an important issue |
Security Alert | $12.00 | A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take |
Sole Proprietor | $4.00 | Entities that send fewer than 1,000 messages/day AND only 1 outbound DID |
Other Non-Recurring Charges
Charge Type | Price | Description |
|---|---|---|
Failed Customer/Brand Message Increase Vetting Fee | $7.00 | Vetting fee for brands interested in increasing daily messaging limits. This will only be applied if the brand failed verification. |
Successful Customer/Brand Message Increase Vetting Fee | $50.00 | Vetting fee for brands interested in increasing daily messaging limits |
T-Mobile Non-Use Fee | $250.00 | Effective February 2023, T-Mobile will charge a monthly recurring non-use fee for a campaign that has no traffic during a rolling 60-day. |
Non-compliance fees
Mobile carriers enforce non-compliance fees for messages that violate their messaging policies.
A Severity Zero (Sev-0) violation represents the most harmful non-compliance violation to consumers and is the highest level of escalation with which a carrier will engage with Sangoma. This applies across all products (SMS or MMS, Short Code, Toll-Free, and 10DLC) using a mobile carrier network.
There are three tiers of Sev-0 violations, billed for every offense.
Tier 1: $2,000 USD, for phishing, smishing, and social engineering.
Social Engineering is when users are manipulated into sharing private information such as credit cards or social security numbers.
Tier 2: $1,000 USD, for illegal content (must be legal in all 50 states and federally).
Illegal content includes but is not limited to, Cannabis, Marijuana, CBD, Illegal Prescriptions, and Solicitation.
Tier 3: $500 USD for all other violations, including but not limited to SHAFT.
Please review the T-Mobile Code of Conduct Section 5.2 for a list of all prohibited content.