{"type":"doc","content":[{"type":"layoutSection","content":[{"type":"layoutColumn","attrs":{"width":50.0},"content":[{"type":"heading","attrs":{"level":1},"content":[{"text":"What is ","type":"text"},{"text":"T","type":"text","marks":[{"type":"strong"}]},{"text":"he ","type":"text"},{"text":"C","type":"text","marks":[{"type":"strong"}]},{"text":"ampaign ","type":"text"},{"text":"R","type":"text","marks":[{"type":"strong"}]},{"text":"egistry (","type":"text"},{"text":"TCR","type":"text","marks":[{"type":"strong"}]},{"text":") ","type":"text"}]},{"type":"paragraph","content":[{"text":"Any text message transmitted via our platforms, regardless of use case or phone number type (e.g., long code, short code, or toll-free) will be considered by ","type":"text"},{"text":"T","type":"text","marks":[{"type":"strong"}]},{"text":"he ","type":"text"},{"text":"C","type":"text","marks":[{"type":"strong"}]},{"text":"ampaign ","type":"text"},{"text":"R","type":"text","marks":[{"type":"strong"}]},{"text":"egistry (","type":"text"},{"text":"TCR","type":"text","marks":[{"type":"strong"}]},{"text":") to be an Application-to-Person (A2P) messaging.","type":"text"}]},{"type":"paragraph","content":[{"text":"Per the rules of ","type":"text"},{"text":"T","type":"text","marks":[{"type":"strong"}]},{"text":"he ","type":"text"},{"text":"C","type":"text","marks":[{"type":"strong"}]},{"text":"ampaign ","type":"text"},{"text":"R","type":"text","marks":[{"type":"strong"}]},{"text":"egistry (","type":"text"},{"text":"TCR","type":"text","marks":[{"type":"strong"}]},{"text":"), Application-to-Person (A2P) SMS and MMS message traffic","type":"text"},{"text":" ","type":"text","marks":[{"type":"strong"}]},{"text":"may ","type":"text"},{"text":"not","type":"text","marks":[{"type":"strong"}]},{"text":" be delivered to US-based end user mobile devices ","type":"text"},{"text":"unless","type":"text","marks":[{"type":"strong"}]},{"text":" the message traffic is ","type":"text"},{"text":"properly registered","type":"text","marks":[{"type":"strong"}]},{"text":" as a campaign.","type":"text"}]},{"type":"paragraph","content":[{"text":"During registration you must provide information about your company (brand) and use cases (campaigns), and if you’re a reseller you must also provide brand and campaign information about each customer on whose behalf you send text messages. Follow the instructions here to minimize the possibility of your brand or campaign registrations being rejected.","type":"text"}]}]},{"type":"layoutColumn","attrs":{"width":50.0},"content":[{"type":"paragraph","content":[{"text":"Table of Contents","type":"text","marks":[{"type":"strong"}]}]},{"type":"extension","attrs":{"layout":"default","extensionType":"com.atlassian.confluence.macro.core","extensionKey":"toc","parameters":{"macroParams":{"minLevel":{"value":"1"},"maxLevel":{"value":"6"},"outline":{"value":"false"},"style":{"value":"default"},"type":{"value":"list"},"printable":{"value":"true"}},"macroMetadata":{"macroId":{"value":"d6660f2c-6cef-47ce-82c5-8c046c167ed1"},"schemaVersion":{"value":"1"},"title":"Table of Contents"}},"localId":"becb7c46-d860-4f8c-a55c-d2ad7c9e64d2"}}]}]},{"type":"heading","attrs":{"level":1},"content":[{"text":"Brand registration","type":"text"}]},{"type":"paragraph","content":[{"text":"During Brand Registration, here are some things to keep in mind as you provide information.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The values you enter for company name and tax ID number (EIN) must exactly match the values on your tax registration document. 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