What follows is a checklist of the minimum requirements for 10DLC campaigns. If these requirements are not met, the campaign will be rejected. However, meeting these requirements does not guarantee that the campaign will be approved. Requirements from the mobile networks and upstream vendors can change.
10DLC Compliance Checklist
Brand Details
Add your website to the brand registration if not already included.
Use a support email address with a domain matching the website/online presence, if possible.
Campaign and Content Attributes
Subscriber Opt-In
Provide opt-in keywords (if applicable). Include the following in the opt-in message:
Brand Name
Message frequency disclosure (e.g., "Msg frequency varies.")
Cost disclosure: "Message and data rates may apply."
HELP information (e.g., "Reply HELP for help.")
STOP information (e.g., "Reply STOP to cancel.")
Example Message:
"Thank you for opting in to receive recurring messages from [Company Name]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel."
Subscriber Opt-Out
Provide opt-out keywords (e.g., STOP). Include the following in the opt-out message:
Brand Name
Confirmation that no further messages will be sent.
Example Message:
"You have successfully opted out of messages from [Company Name]. You will receive no further messages."
Subscriber Help
Provide help keywords (e.g., HELP).
Include the following in the help message:
Brand Name
Support contact information (email, phone number, or website link).
Example Message:
"Thank you for reaching out to [Company Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out."
Number Pooling
Select "Yes" if the campaign requires more than 49 telephone numbers.
Direct Lending or Loan Arrangement
Select "Yes" if the brand engages in lending activities, even if the messaging is unrelated to lending.
Embedded Links
Select "Yes" if the campaign will include embedded links.
Ensure at least one sample message includes an embedded link.
Embedded Phone Numbers
Select "Yes" if the campaign will include embedded phone numbers (excluding HELP messages).
Ensure at least one sample message includes an embedded phone number.
Age-Gated Content
Select "Yes" if the campaign contains age-restricted materials.
Terms & Conditions
Check "Yes" for Terms & Conditions.
Provide a link to the Terms & Conditions page.
Campaign Details
Campaign Description
Clearly describe the campaign’s purpose.
Ensure the description aligns with the registered use case(s).
If multiple use cases are registered, mention all relevant use cases (e.g., "This campaign includes 2FA and Marketing").
Clearly state if donations are involved.
Call-to-Action (CTA) / Message Flow
Describe all opt-in methods (e.g., web forms, verbal, keyword).
Include the following in the opt-in disclosure:
Brand Name
Types of messages being sent
Message frequency disclosure
Cost disclosure: "Message and data rates may apply."
HELP and STOP instructions
Privacy Policy link
Terms & Conditions link
Privacy Policy Link
Provide a link to the Privacy Policy with a disclaimer stating that opt-in data will not be shared with third parties for marketing purposes.
Terms & Conditions Link
Provide a link to Terms & Conditions that includes:
Types of messages being sent
Texting cadence (frequency)
Cost disclosure
Privacy Policy link
HELP and STOP instructions
Sample Messages
Provide sample messages that align with the registered use case(s).
Include at least one message with:
Brand identification
Opt-out language (e.g., "Reply STOP to cancel.")
Embedded link, if applicable
Embedded phone number, if applicable
Example Message:
"Welcome to [Company Name]! Stay updated with our latest offers. Msg frequency varies. Msg & data rates may apply. Reply HELP for support or STOP to cancel."
The company’s website is listed in the Campaign Description and/or Call To Action/Message Flow
☐ Subscriber Opt-in lists Brand Name, Message Frequency, “Message and data rates may apply” disclosure, HELP information, and STOP/UNSUBSCRIBE information
☐ Subscriber Opt-out lists the Brand name and confirmation that no further messages will be sent. Also, the Opt-out keyword is at least one of the following: STOP, UNSUBSCRIBE, CANCEL, END
☐ Subscriber Help lists the Brand name and an email address, phone number, or website link the consumer can use for support and how to opt-out of additional messages
☐ Call to Action/Message Flow includes:
☐ Explicit instructions on how recipients opt-in (i.e., you should be able to follow the instructions and opt-in to receiving messages).
☐ If consent is through a website, a direct link to the form
☐ If consent is provided through a Contact Us page, a phone number cannot be a required field. The inclusion of a phone number and SMS contact must be optional.
☐ If consent is collected verbally, the script read to the customer must be included
☐ If consent is collected by sending an opt-in keyword (e.g., START), you must provide how the recipient is informed of the keyword (e.g., screenshots of a marketing campaign, link to a website that says “Text START to…”, etc.).
☐ Regardless of how consent is collected, the recipient must be given the following information during the opt-in process (this must be shown on the website, marketing, or script used to collect consent)
☐ Brand Name (must match the brand name the campaign is being registered under)
☐ Type(s) of Messages being sent (e.g., order status, promotions, etc.)
☐ Message Frequency (e.g., message rate varies, approximately 2 messages per week, etc.)
☐ “Message and data rates may apply” disclosure
☐ HELP information (e.g., text HELP for help
☐ Opt-out information (e.g., text STOP to stop receiving messages)
☐ Link to the Privacy Policy and Terms and Conditions
☐ A Privacy Policy with the following must be linked:
☐ Consent - Statement stating the information collected will not be shared with third parties for promotional purposes.
☐ Opt-Out Instructions - Acknowledgement that recipients have the right to opt-out of receiving future communications and instructions (e.g., text STOP) on how to do so
☐ A Terms and Conditions must be linked with the following in it:
☐ Brand Name (must match the Brand that the campaign is being registered under)
☐ Type(s) of messages the recipient will be receiving
☐ Message Frequency
☐ “Message and data rates may apply” disclosure
☐ Support contact information (e.g., text HELP for help, email [email address] for support, etc.)
☐ Opt-Out information (e.g., text STOP to unsubscribe)
☐ Brand’s Website does NOT include prohibited content (even if the messaging content is for different purposes if the Brand deals with any of the following, their campaign will be rejected):
- Sex
- Hate/Violence
- Alcohol *
- Firearms
- Tobacco *
- Cannabis/CBD
- Debt Relief/Gambling
*Alcohol/Tobacco can be included as long as the brand performs proper age gating for the content