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Note: This guide is for CommUnity, Switchvox and SIPStation platforms only. For the Business Voice, and CPaaS platforms please reference the SMS Campaign Registration (10DLC) User Guide for Business Voice and CPaaSguide. |
Table of Contents
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Overview
The Campaign Registry (TCR) is an initiative created by the Cellular Telecommunications Industry Association (CTIA) to secure their networks from spam SMS an and MMS messaging. Per the rules of The Campaign Registry (TCR), Application-to-Person (A2P) SMS and MMS message trafficmay not be delivered to US-based end-user mobile devices unless the message traffic is properly registered as a campaign.
As a Sangoma customer, if you are currently using or intend to send any SMS/MMS messages using our Sangoma UCaaS or SIPStation services, you must first register your brand and your campaign(s) with the TCR and then associate the SMS/10DLC number to be used with that campaign.
A brand, as viewed by TCR, is your company. Specifically, the company that will be sending the messages, not a partner or agent.
A campaign is any SMS/MMS messaging that will be sent to an end-user (a person’s mobile phone) from any of Sangoma’s UCaaS or applications.
There are 4 Major steps in The Campaign Registration process.
Create an Account and provide Billing info.
Register your Brand
Register your campaigns
Assign an SMS/10DLC number to the campaign
How to Register your Brand and Campaign(s).
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The follow video describes this process: |
Step 1 - Create an Account with Billing info.
Click HERE to access the Sangoma’s TCR portal for CommUnity, Switchvox, and SIPStation platforms (https://smscampaigns.sangoma.com).
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Note: This account will not be related to any other Sangoma accounts. |
Click the Register new account button to create a new account.
Provide the following:
First Name
Last Name
Business Name
Phone Number
Address
City
State
Postal Code
Email Address
SMS Service - Select the service that will be used to send messages:
SIPStation, Switchvox Cloud, PBXact, CommUnity, or Other.Account Password that you will create.
Click the Submit Registration button.
Log in using yournew Account Credentials.
Select Billing from the menu on the left side.
Input your Billing information:
For Campaign Registry fees, Sangoma bills only to the credit card that you will provide via this Billing authorization screen. Provide the following Billing Info:First Name
Last Name
Business Name
Phone Number
Address
City
State
Postal Code
Click the CONTINUE TO PAYMENT DETIALS button.
Provide the Payment Details
Step 2 - Register your Brand:
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Warning! The TCR charges for each Brand Registration attempt regardless if it is approved or not. Therefore please ensure that you have the following information available before starting the registration process.
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Select Brands from the menu on the left side.
Click the Create New Brand button.
Enter the following information:
Legal Company Name - This must be an exact match, properly spelled, and consistent with the Internal Revenue Service records.
DBA or Brand Name - This is a required field as some providers require a DBA. If the DBA and Legal Company Name are the same, enter the Legal Company Name in this field.
What Type of Legal form is this business;
GOVERNMENT,
NON PROFIT,
PRIVATE PROFIT
Country of Registration
EIN - Federal Business ID (9-digit EIN for US-based companies, Corporation # for Canadian-based companies).
EIN or Tax Number ID Issuing Country - US or Canada.
Alternative Business ID Type - Select the Type.
Alternative Business ID - Enter the DUNS, GIIN, or LEI number.
Click the SUBMIT BRAND DETAILS button.
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Note: Brand registrations are typically approved or rejected by the TCR within a few days. |
Step 3 - Create an SMS Campaign(s)
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Note:
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It is highly recommended that you review our 10DLC Campaign Registration Guidelines article before starting to create a campaign. |
Once the Brand is Verified, the the next step is to register an SMS Campaign.
Click the CREATE New Campaign button in the top right corner of the page to get started.
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A vetting fee will be charged by the TCR each time a campaign is submitted for approval. |
Select a Brand from the drop-down.
Once the brand has been selected the Campaign Details page will be presented.
Enter the Campaign Description
Example: “Auto LLC uses this campaign to send follow-up customer care messages to customers who have opted in through a webformweb form.”Enter the Display Name.
Enter Message Flow - Explains the overall message flow.
Example: “Users will receive a link to a subscription form to sign up for future messages. Then they will receive marketing SMS messages like promotions and upcoming events until they unsubscribe”.
Select a Vertical - A TCR vertical is a business category. This selection should align with your registered brand.
Select a Use Case: If you select Low Volume Mixed you will need to select 1 to 5 subcategories. See examples below.
Low Volume For Brands that have multiple use cases and only need a very low messaging throughout (e.g.: test or demo accounts, small businesses, etc). Choosing this option if mixed types of general use are required. Choosing this option will allow you to send less than 1000 messages per day and less than 75 SMS per minute. You Can pick up to 5 use cases. ☐ 2FA ? ☐ Account Notification ? ☐ Customer Care ? ☐ Delivery notification ? ☐ Fraud Alert Messaging ? ☐ Higher Education ? ☐ Marketing ? ☐ Polling and voting ? ☐ Public Service Announcement ? ☐ Security Alert ? | High Volume For Brands that require messaging campaigns to be sending out between 1000 - 10,000 SMS per day, with a frequency of and no more than 240 SMS per minute. These messages can belong to one or multiple of the following use cases. You Can pick up to 5 use cases. ☐ 2FA ? ☐ Account Notification ? ☐ Customer Care ? ☐ Delivery notification ? ☐ Fraud Alert Messaging ? ☐ Higher Education ? ☐ Marketing ? ☐ Polling and voting ? ☐ Public Service Announcement ? ☐ Security Alert ? |
Input Sample Messages - Enter 2 samples of what the messages will be that are sent via this campaign.
We suggest each message includes a FULL message, that includes a full description of the subscriber opt-in/opt-out steps.
Please reference the sample message section of our 10DLC Campaign Registration Guidelines article.
Provide Campaign and Content Attribute:
Subscriber Opt-In Message - Provide an Opt-In confirmation message and a method to opt-out.
(Example: Thank You for contacting us. Send STOP to opt out of receiving future messages of this type.)Subscriber Opt-Out Message - Provide an Opt-Out confirmation message and a method to opt back in.
(Example: You have been removed from future messages of this type. Send START to rejoin).Subscriber Help Message: {brand}: To get help at {embedded link}. To unsubscribe, send STOP to this number.
Embedding Link - If embedded links are included in any of the messages, Click the Checkbox.
Click the SUBMIT CAMPAIGN DETAILS button.
Step 4 - Assign your DIDs to your campaign
Assign your DIDs to your campaign. Once your Campaign has been Accepted. You must assign the SMS/MMS (10DLC) DIDs to your campaign. This happens in the Manage DIDs section as shown below.
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The Product owner can be found here https://sangoma.atlassian.net/wiki/spaces/PMGMT/overview.
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