SMS Campaign Vetting Rejection Errors

Error code

Rejection reason 

Recommended action

1001

Campaign appears to be for an age-gated content type but age gate attribute is not selected.

Verify if the Age Gate attribute is selected for the campaign registration. If the campaign is not related to age-gated content, update the campaign description.

1002

Campaign is for direct lending or loan arrangement and is missing the content attribute indicating direct lending.

Verify direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending or loan arrangement, update the campaign description.

Error code

Rejection reason 

Recommended action

2001

Campaign registration is not unique or duplicate campaign

Duplicate campaigns are disallowed. Campaigns should be uniquely registered.

2002

Unclear campaign description

It must be clear from your campaign description what the purpose of your message program is. Add more details to the description and resubmit.

2003

Campaign description does not match declared use case(s)

The use case described in the campaign description must match the registered use case. Update the description or register the campaign again with the correct use case and resubmit.

2005 

Undeclared use case

The campaign description indicates the campaign will be used for a use case that is not selected. Check your campaign description is accurate and all use cases are selected.

2006

Brand referenced in campaign description does not match registered/DBA brand

The brand in the campaign and messaging should be consistent with the brand registered. Update and resubmit.

Error code

Rejection reason 

Recommended action

3001A

Call-to-action does not obtain sufficient consent

All CTAs must obtain consent via proper consent mechanism. Update and resubmit.

3002A

Call-to-action does not contain registered/DBA brand name

The company/brand name must be included in the CTA and must match the registered Brand or be easily recognizable as the same entity. Update the call-to-action and resubmit.

3004A

Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) or STOP instructions in the Terms & Conditions

The call-to-action must include instructions on how the end user can opt out of the message program (for example, Reply STOP to opt out). Update the call-to-action and resubmit.

3005A

Call-to-action does not contain message frequency disclosure for recurring message program

The call-to-action must include the frequency at which messages will be sent to end users (for example, #msgs/mo, msg frequency varies, recurring messages, etc.). Update the call-to-action and resubmit.

3006A

Call-to-action does not contain "message and data rates may apply" disclosure

The call-to-action must include the message and data rate disclosure, as mandated by U.S. carriers. Update the call-to-action and resubmit.

3007A

Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions

The call-to-action must include a link to the message program terms and conditions, or the complete message program terms and conditions language. Update the call-to-action and resubmit.

3008A

Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties

Mobile opt in data (for example, the end user's phone number) cannot be shared with third parties. The call-to-action must include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared. Update the call-to-action and resubmit.

3010A

Call-to-action does not contain a robust age gate for age-restricted message program (alcohol/firearms/tobacco)

Message content related to age-restricted goods, such as alcohol or tobacco, is not permitted without an age gate mechanism. An acceptable age gate would consist of, at minimum, a recipient entering a day, month, and year confirming their age at messaging opt-in prior to receiving messaging. If the call-to-action indicates that the message program will be sending this type of content, and no age gate is in place, the campaign will be rejected. Implement age gate and resubmit.

3011A

Call-to-action is missing/inaccessible

There is no call-to-action URL provided in the campaign description, or the URL provided is inaccessible. You must provide evidence of a compliant opt-in process via either a live opt-in URL or a URL to a hosted opt-in image (screenshot or mock-up). Update the call-to-action description to include the call-to-action URL and resubmit.

3012A

Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear.

All CTA's must obtain consent via the proper consent mechanism for SMS. Update and resubmit.

Error code

Rejection reason 

Recommended action

3001B

Call-to-action (on website, or provide via screenshot/media file) does not obtain sufficient consent

All CTA's must obtain consent via proper consent mechanism. Update and resubmit.

3002B

Call-to-action does not contain registered/DBA brand name

The company/brand name must be included in the CTA and must match the registered Brand or be easily recognizable as the same entity. Update the call-to-action and resubmit.

3003B

Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions

The call-to-action must include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. Update the call-to-action and resubmit.

3004B

Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) or STOP instructions in the Terms & Conditions

The call-to-action must include instructions on how the end user can opt-out of the message program (for example, Reply STOP to opt-out). Update the call-to-action and resubmit.

3005B

Call-to-action does not contain message frequency disclosure for recurring message program

The call-to-action must include the frequency at which messages will be sent to end users (for example, #msgs/mo, msg frequency varies, recurring messages, etc.). Update the call-to-action and resubmit.

3006B

Call-to-action does not contain "message and data rates may apply" disclosure

The call-to-action must include the message and data rate disclosure, as mandated by U.S. carriers. Update the call-to-action and resubmit.

3007B

Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions

The call-to-action must include a link to the message program terms and conditions, or the complete message program terms and conditions language. Update the call-to-action and resubmit.

3008B

Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties

Mobile opt in data (that is, the end user's phone number) cannot be shared with third parties. The call-to-action must include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared. Update the call-to-action and resubmit.

3010B

Call-to-action does not contain robust age gate for age-restricted message program (alcohol/firearms/tobacco)

Message content related to age-restricted goods, such as alcohol or tobacco, is not permitted without an age gate mechanism. An acceptable age gate would consist of, at minimum, a recipient entering a day, month, and year confirming their age at messaging opt-in prior to receiving messaging. If the call-to-action indicates that the message program will be sending this type of content, and no age gate is in place, the campaign will be rejected. Implement age gate and resubmit.

3012B

Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear.

All CTA's must obtain consent via proper consent mechanism for SMS. Update and resubmit.

Error code

Rejection reason 

Recommended action

6001

Opt-in message/Confirmation MT does not contain registered/DBA brand name

The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit.

6002

Opt-in message/Confirmation MT does not contain HELP instructions (for example, Reply HELP for help)

The Opt-in message/Confirmation MT must include instructions on how the end user can receive further support from the brand regarding the message program (for example, reply HELP for help). Update the opt-in message and resubmit.

6004

Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, and so on.)

The Opt-in message/Confirmation MT must include the frequency at which messages will be sent to end users (for example, msg frequency varies, recurring messages, and so on.). Update the opt-in message and resubmit.

6005

Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed. (for example, "message and data rates may apply" disclosure)

The Opt-in message/Confirmation MT must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add "message and data rate disclosure" in the opt in/confirmation MT and resubmit.

6006

Opt-in message/confirmation MT not provided

An Opt-in message/Confirmation MT is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices.

6007

HELP message does not contain registered/DBA brand name

The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit.

6008

HELP message does not contain support contact (email, phone number, or support website)

The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the end user how they can receive further support. Update the HELP message and resubmit.

6010

Opt-out message does not contain registered/DBA brand name

The company name in the Opt Out message must match the registered brand name. Update the STOP MT and resubmit.

6011

Opt-out message does not indicate that no further messages will be sent

The opt-out message must clearly indicate that the end user will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit.

6012

Sample message(s) do not contain registered/DBA brand name

The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit.

6013

Sample message(s) contain public URL shortener

Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit.

6014

Sample message(s) use case does not match declared use case(s)

The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit.

Error code

Rejection reason 

Recommended action

7001

This brand or program references third-party job boards.

Messaging content related to third party job boards is not permitted. This is considered disallowed content.

7002

This brand or program appears to be lead generation or affiliate marketing.

The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types.

7003

This brand or program appears to include disallowed content - gambling.

Message content related to gambling is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7004

This brand or program appears to include disallowed content - high risk financial services

Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand's website indicates that their message program will be sending this type of content, the campaign will be rejected.

7005

This brand or program appears to include disallowed content - illegal substances

Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7006

This brand or program appears to include disallowed content - SHAFT (sex) with no robust age gate

Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a roust age gate. Implement age gate and a resubmit.

7007

This brand or program appears to include disallowed content - SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate

Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and a resubmit.

7008

This brand or program appears to include disallowed content - competitive marketing.

Message content that promotes or markets services that are competitive in nature to the US operators will be rejected.

7009

This brand or program appears to include disallowed content - weapons that are not legal in all 50 states.

Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.

7010

This brand or program appears to include disallowed content - 3rd party debt collection

Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will be rejected.

7012

This brand or program appears to include disallowed content – HATE speech.

Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content.

3000

Website provided for CTA is inaccessible/does not exist/error status.

The CTA website must be able to be accessed for appropriate review.

1003

Brand website is inaccessible/does not exist/error status.

The brand website, or other website provided to provide brand validation must be able to be accessed for appropriate review.

1004

Website is not able to be translated to English.

The website must be able to be accessed for appropriate review.

Error code

Rejection reason 

Recommended action

8001

Brand website or campaign references charitable donations and the declared use case is not charity

If the brand's website or campaign information indicates that they are soliciting charitable donations through their message program, then the campaign use case should be Charity. Register the campaign again with the correct use case and resubmit.

8002

Brand website or campaign references political content and declared use case is not political

If the brand's website or campaign information indicates that they are sending political content through their message program, then the campaign use case should be Political. Register the campaign again with the correct use case and resubmit.

8004

Brand website or campaign references multiple use cases but only one declared use case is selected

If the program will support multiple use cases all use cases must be declared. Register the campaign again with the correct use cases and resubmit.

Error code

Rejection reason 

Recommended action

9001

Campaign submitted is POLITICAL but does not contain the required information for this use case

Political message programs must include:
Politician/Organization Name
FEC Committee ID
Politician/Organization Website as part of the submission.
These should be included in the program summary so we can confirm this information during the review.

9002

Campaign submitted is CHARITY but does not contain the required information for this use case

CHARITY programs must provide the following information in the Campaign Description/Program Summary for appropriate review. Provide the following Charitable Organization information for proof of qualified as tax-exempt under Section 501(c)(3) of the Internal Revenue Code:

1. Name of Company/Non-Profit Organization

2. Tax Identification (EIN)

3. Charitable Organization Website

4. Accreditation Organization Website Listing Company/Non-Profit