How To Setup A Custom Image On Polycom Phones
To setup a custom image on Polycom SoundPoint/SoundStation IP Phones:
The Phone Feature Packs don't permit changing the idle screen image. You must change the configuration files for the phones manually, using the phone's web UI ,or using a custom sip.cfg file. Here is the article from Polycom support on how to do this:
https://support.polycom.com/global/documents/support/technical/products/voice/How_to_Add_Custom_Logo_TB18292.pdf
For Polycom VVX phone, you can change the idle image in the phone's web UI. Here is an article with instructions.